ANALYTICS:
How to track all of your links in Access Information News for free.
On This Page:
⬆︎ 1.) Introduction
Has Access Information News published an article or advertisement pointing to a domain that you own since January 22, 2024?
If so, this article will outline, step-by-step, how you can get free website traffic reporting on any link to your domain (AKA domain name, website or web address) that has been published by Access Information News since January 22, 2024, when we launched this feature.
This includes links that you did not submit directly. If we have published a link to your domain since January 22, 2024, these steps will show you how to get website traffic reporting on it directly through your very own Google Analytics account.
⬆︎ 2.) Technical Details
Please feel free to forward these details, or this entire article, to your IT and / or marketing / analytics department so that they can begin delivering your weekly Access Information News link traffic reporting today.
This is what our custom UTM parameters look like for each issue of the Access Information Newsletter:
YOUR-LINK
?utm_source=accessinformationnews
&utm_medium=newsletter
&utm_campaign=01222024
&utm_term=editorial (Free Traffic)
OR
&utm_term=sponsorship (Paid Traffic)
Beginning with the question mark, this is the string (minus any spaces) that we append to the end of each of your links that run in the Access Information Newsletter, beginning in the January 22, 2024 issue.
For the newsletter, the parameter utm_campaign will change with each issue to reflect the date in a 2-digit month, 2-digit day, 4-digit year format, with no spaces, as outlined above.
This format allows you to simply swap in whatever issue date you want reporting on in order to run that report.
The last parameter, utm_term, can have one of two values:
1.) The first value is "editorial," and applies only to free, not-paid-for, editor-selected links that are published in the Access Information Newsletter.
2.) The second value, "sponsorship," applies only to paid Sponsor or Advertiser links that are published in the Access Information Newsletter.
This is what our custom UTM parameters look like for each issue of the Access Information News Website:
YOUR-LINK
?utm_source=accessinformationnews
&utm_medium=website
&utm_campaign=editorial (Free Traffic)
OR
&utm_campaign=sponsorship (Paid Traffic)
Beginning with the question mark, this is the string (minus any spaces) that we append to the end of each of your links that run on the Access Information News website, beginning January 22, 2024.
The last parameter, &utm_campaign, can have one of two values:
1.) The first value is "editorial," and applies only to free, not-paid-for, editor-selected links that are published on the Access Information News website.
2.) The second value, "sponsorship," applies only to paid Sponsor or Advertiser links that are published on the Access Information News website.
Please note that this traffic will always be separate from the traffic generated by your links within the newsletter each week.
Together these two tracking mechanisms can provide you with aggregate reporting on nearly all of the traffic generated by your links on a weekly basis. We say nearly all because not all of our partner channels permit measurement. So your actual traffic will always be higher than reported.
⬆︎ 3.) What's the easiest way to find a specific link for tracking?
A much easier and more surefire method than trying to create your tracking link from the technical information above is to simply:
1.) Locate your link within the Access Information News issue that you want to measure.
2.) Right-click and/or option click on it.
3.) Choose "Copy link address" from the menu that appears.
This will copy your entire link, including the UTM parameters that we have provided for tracking, onto your clip board.
You can then paste this link into Google Analytics to get reporting on it.
⬆︎ 4.) Are there any requirements for tracking?
Yes there are.
Please note that in order for tracking to work for you, you will need to already have a Google Analytics account connected to your domain, with the proper Google Analytics tracking code placed on any pages of your website that you link to in Access Information News.
With that in place, you can now enjoy free lifetime link tracking from Access Information News.
Monster Insights offers a really great tutorial on creating and connecting your Google Analytics account for the first time.
Information provided by Access Information News, the world's #1 online resource for current news and trends in access information. Learn more today at: https://accessinformationnews.com.
